Kyle’s brand portfolio is pretty insane. He’s a seasoned brand builder that brings 20+ years’ marketing experience to Azenity.
He started his career with ad agencies like Publicis’ Frankel and Leo Burnett leading global brands like Marlboro USA, Philip Morris Mexico, and McDonald’s. Kyle helped lead the national resurgence of the Pabst Blue Ribbon, Schlitz and Chicago’s Old-Style brands, catapulting the Pabst Brewing Company back to big brewer status and fueling the company sale. In addition, he led marketing for Mike’s Hard Lemonade and MillerCoors’ Blue Moon and Peroni brands before transitioning to the start-up cannabis industry with companies like Privateer and Green Thumb Industries where he developed the Marley Natural, Dogwalkers, and Rythm brands.
Kyle builds brands with soul and purpose while taking a clever, grassroots approach to activation and experience. In his free time, he restores vintage cars and motorcycles, volunteers at pet rescues including Chicago Canine Rescue, loves playing guitar and searching for old records and hi-fi stereos.